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August 15, 2026 · 6 min read

Selling Products with WhatsApp Catalog Setup Guide

Selling Products with WhatsApp Catalog Setup Guide
E-commerceWhatsApp APIAutomation
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A WhatsApp Catalog allows e-commerce businesses to showcase products with images, descriptions, and prices directly inside the WhatsApp messaging window. Customers browse, add items to cart, and order without leaving the conversation.

Setup Steps via Meta Commerce Manager

  1. Meta Commerce Manager Account: Access Commerce Manager within Meta Business Manager.
  2. Create Product Catalog: Upload products manually or sync XML data feeds from Shopify, WooCommerce, or custom backends.
  3. WhatsApp Number Pairing: Link the catalog to your verified WhatsApp Business API number.
  4. Product Policy Approval: Uploaded items are reviewed and approved under Meta Commerce Policies.
WhatsApp product catalog and in-chat e-commerce checkout flow
Commerce Manager product sync, single/multi-product cards, in-chat cart, and checkout steps.

Benefits of In-Chat Product Sales

FeatureTraditional E-CommerceWhatsApp In-Chat Catalog
Checkout FlowMulti-step web checkout formsSingle-click cart building inside chat
Customer SupportSlow email or live chat queuesInstant automated AI product assistance
PersonalizationGeneric website product gridsTailored product card recommendations in real time

Learn more about store integration in our e-commerce chatbot and order status and shipment tracking guides. For template rules, see WhatsApp template approval.

For official guidelines, see Meta's Commerce Platform Policies.

Automate Catalog Sales with BozLat AI

BozLat AI sends relevant catalog items automatically based on customer inquiries. Check options on our BozLat AI pricing page.

Frequently Asked Questions

How many items can be added to a WhatsApp Catalog?
Thousands of items can be cataloged and synced automatically via automated XML feeds.
Can customers pay directly within WhatsApp?
Orders can be completed using dynamic payment links or in-chat checkout gateways.
Are out-of-stock items hidden automatically?
Yes, when synced with your store backend via XML or API, out-of-stock items are removed instantly.
Can buyers select multiple items in a single order?
Yes, WhatsApp native cart functionality enables customers to build a basket of multiple items and submit as one structured order.

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