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August 12, 2026 · 6 min read

WhatsApp Quality Rating and Messaging Limits

WhatsApp APIGuide
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The number of unique daily customers a business can message on the WhatsApp Business API is governed by Meta's **Messaging Limit Tiers**. Scaling these limits depends directly on maintaining a healthy **Quality Rating**.

What is WhatsApp Quality Rating?

Quality Rating reflects customer feedback on messages sent over the past 7 days: Green (High), Yellow (Medium), Red (Low).

Messaging Limit Tiers

Tiers scale from Tier 1 (1,000 unique users/24h) up to Tier 4 (Unlimited), upgrading automatically when 50% of current capacity is utilized with high quality ratings.

For compliance details, visit our WhatsApp consent guide.

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BozLat AI validates contact permissions before broadcast, protecting your quality rating. Explore plans on our pricing page.

Frequently Asked Questions

What happens if Quality Rating drops to Red?
Tier upgrades pause and the account enters a 7-day warning period. Continued low ratings decrease messaging limits.
Do customer-initiated chats count against daily messaging limits?
No, messaging limits only apply to business-initiated conversations.

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